Yaowaraj has made headlines with a massive billboard thanking Lisa of BLACKPINK after her music video for “Rockstar”, filmed in the iconic district, brought a surge of both local and international tourists back to the area.
The “Rockstar” MV showcased the charm of Yaowaraj, from its vibrant nightlife and bustling food streets to its unique cultural identity, capturing the attention of viewers worldwide. This has led to a wave of tourists flocking to the district to experience the locations featured in the video firsthand.
The billboard, prominently displayed in Yaowaraj, reads: “Thank you, Lisa, our Rockstar, for elevating Thai soft power to the world stage.” This gesture honors the global artist who has inspired and pushed Thai culture into the international spotlight.
This phenomenon highlights the power of Thai soft power. When presented through a global artist like Lisa, it generates international buzz and significantly boosts the country’s tourism economy. Not only has Yaowaraj become a more popular destination, but it also serves as a prime example of how art and culture can attract people from diverse backgrounds to experience Thailand in a new light.
Lisa of BLACKPINK has consistently showcased Thai culture on a global scale. From promoting Thai cuisine and traditional attire to featuring iconic tourist spots in her work, Lisa has become a representative of Thai soft power. “Rockstar” is yet another example of how music, art, and culture can connect people across the globe.
Since the release of “Rockstar,” locations featured in the music video, such as street food stalls and intersections illuminated by red and yellow lights, have seen a significant increase in tourist visits. Many local businesses have reported a rise in foreign customers, as well as Thai fans eager to follow in Lisa’s footsteps.
Beyond boosting tourism, Yaowaraj’s appearance in a global hit has also stimulated the local economy, providing income for businesses in the area. This outcome underscores the potential of Thai soft power to drive economic growth.
The billboard thanking Lisa in Yaowaraj not only reflects admiration for the global artist but also symbolizes the pride of the Thai people in seeing their culture and landmarks recognized on an international stage. One thing is certain: you’ll fall in love with Yaowaraj even more!
refer: Lisa’s “Rockstar”