Lisa Secures Dentiste’s Global Ambassadorship in Multi-Million Dollar Deal
The wait is finally over! Thai oral care brand Dentiste has successfully sealed the deal, welcoming back global superstar Lisa of BLACKPINK as their Global Brand Ambassador. The new agreement, reportedly worth a cool $4 million, signifies Lisa’s enduring influence and the brand’s commitment to global domination.
Whispers of a potential reunion between Lisa and Dentiste had been circulating for weeks, sending fans into a frenzy. The brand’s managing director, Dr.Sangsuk Pithayanukul, officially confirmed the news, revealing a year-long contract with the potential for renewal. This exciting development comes hot on the heels of Lisa’s departure from her previous agency, YG Entertainment, further fueling speculation about her future endeavors.
Dentiste is wasting no time in capitalizing on this powerhouse partnership. The official campaign launch is expected to roll out by the end of July, featuring brand new advertisements and potentially even a dedicated video announcement.
This strategic move isn’t just about star power; it’s about smart business. Lisa’s previous tenure as Dentiste’s Global Ambassador, starting in 2021, resulted in a significant boost in both domestic and international sales. With her global appeal and undeniable charm, the brand is poised to make serious waves in new markets.
Dentiste has ambitious plans for 2024, aiming to expand its reach across the United States and Europe, specifically targeting France, the UK, and Germany. This expansion is further solidified by their newly established production facility in Germany, complementing their existing bases in Thailand and South Korea.
Currently, Dentiste exports to 17 countries worldwide. By re-signing Lisa with an estimated $4 million contract (approximately 150 million baht), the brand is making a bold statement about their global ambitions and their confidence in Lisa’s ability to propel them to new heights.
