TAT Unveils Lisa as Amazing Thailand Ambassador for 2026 – A Game-Changing Move to Captivate Global Travelers
In a groundbreaking announcement that’s sending shockwaves through Thailand’s tourism industry, the Tourism Authority of Thailand (TAT) has officially welcomed Lisa (Lalisa Manoban) as the country’s Amazing Thailand Ambassador for the year 2026.
This exciting collaboration marks a pivotal moment in Thailand’s strategy to showcase its allure to the world through one of the most influential global icons of our time.
Ms. Thapanee Kiatphaibool, Governor of TAT, revealed that partnering with Lisa represents “a significant milestone in presenting Thailand’s charm, diversity, and wonders from a fresh perspective – one that will inspire both Thai nationals and international travelers to discover Amazing Thailand together.”
The decision to appoint Lisa isn’t just about star power – it’s a calculated move to position Thailand as a premium quality leisure destination on the world stage.
TAT’s vision extends beyond simply attracting visitors. The collaboration with Lisa and the Amazing Thailand brand aims to:
With Lisa’s massive global fanbase spanning across continents, this partnership is expected to draw quality tourists who are eager to experience authentic Thai culture. The collaboration demonstrates Thailand’s readiness to deliver exceptional experiences that create lasting impressions for every visitor.
As Thailand positions itself as a world-class destination, having Lisa as the face of Amazing Thailand couldn’t come at a better time. Her influence, combined with Thailand’s natural beauty and rich heritage, creates the perfect formula for tourism success in 2026.
